The Home Selling Process - How it Works

Selling a home and finding a new one can be a major life change - and any life change can be stressful if you aren't prepared. Take some of the stress and intimidation out of it by knowing what to expect. We're going to divide it into nine steps:

Step 1:
List your property with a real estate professional. Select someone who is knowledgable, listens carefully, and with whom you feel comfortable. Most sellers will pick a real estate agent with whom they have a connection – so look for an agent online, through Facebook, Twitter, or bios on their websites to see who you click with. Interview your Realtor® and use their listing presentation to assess their preparation and professionalism. Don’t base your selection of Realtor® solely on selling price or commission. It’s probably best to avoid working with someone who promises you the moon — in this case, an unrealistically high price — then has to make price reductions until the property sells. Instead, focus on marketing plans, service and past results.

Step 2:
Establish price and time frame. Determining a fair asking price is crucial in this market. Price the property too high and it could languish on the market. Of course you could always decrease the price later, yet you’ve lost potential buyers. Your real estate agent can help you determine true market value based on a comparable market analysis, which will include recent home sale transactions as well as homes currently on the market. Supply and demand, craftsmanship, amenities, condition and any special circumstances can also impact price. For instance, a relocation move might necessitate a quick sale.

Step 3:
Develop and implement a marketing strategy. To get the most exposure for your home, you should have a marketing plan with clear objectives and an outline of specific resources to be used. Your plan should include a mixture of conventional and online marketing to optimize your reach to potential buyers.

Step 4:
Get your home in Show Condition. Remember, you only get one chance to make a first impression. So make sure your home is in tip-top shape inside and out. Eliminate clutter and remove personal items. Refresh the paint, clean the carpets and make minor repairs. Keep the grass trimmed and add color to your landscape. You may also want to consider hiring a professional to stage your home. A home in move-in condition is much more attractive to buyers in a competitive market. Make sure that your house is in Show Condition before your agent takes pictures and puts together a virtual tour for the listing. This will give all of those buyers that are researching your house online the right impression.

Step 5:
An offer is submitted. Once your home is on the market, a buyer will make an offer through his/her real estate agent. The buyer’s Realtor will present the offer to your real estate agent, who will promptly relay it to you and help you evaluate the offer.

Step 6:
The negotiation process begins and eventually an offer is accepted. One of the most critical roles played by your real estate agent is in the negotiation phase. Negotiations over the terms of a home-purchase contract can be extremely sensitive. The process of offer and counter-offer may go on until parties arrive at an acceptable contract, which can go very quickly or take days, even weeks.

Step 7:
Buyers submit a loan application and home inspections are scheduled. Most often, the loan approval is contingent upon a satisfactory appraisal and various inspections.

Step 8:
The loan is approved and the closing process begins. Once the buyer’s home loan has been approved, preparations begin for the closing. The closing, also referred to as settlement or close of escrow, is the final step toward completing the sales transaction between the buyer and seller. During this process, your real estate agent will funnel all the necessary closing documents to the escrow agent. This may include the deed, mortgage, tax receipts, a Certificate of Occupancy and other documents. A final walk-through will also be scheduled. Once the escrow agent receives the paperwork and the funds pertaining to the sale of the property, the escrow is closed.

Step 9:
Time to move!

This is a simplification of what is otherwise a complex transaction. As you are going through each stage of the process, look to your real estate agent to provide guidance so that you feel comfortable every step of the way… and happy selling!

Prudential Professionals Realty Gives You the Advantage

About 87 percent of home buyers begin thier property search online. Online Seller Advantage (OSA) brings together the capabilities of Prudential Real Estate and our online network. It's like an open house with millions of potential buyers, sellers, and properties.

Dinstinctive Sign Rider

Your property will be highlighted by a distinctive sign rider with an exculsive 'Pru ID'. When potential home buyers drive by your property, they can enter the 'Pru ID' into the search box at PrudentialRealEstate.com, Yahoo!, and others to get connected directly to property details.

Featured Property Status

Your property will be showcased with an exclusive Featured Property status within the Online Advantage System and on many of the websites in our online network.

Daily or Weekly Emails

You will receive daily or weekly activity emails detailing the activity in the neighborhood with new and exsisting competing listings, including new photos and price or status changes. The email includes information itemizing online buyers' interest level and search behavior specific to your listing. This includes how many times your property was:

These are just some of the exclusive benefits that only Prudential Real Estate can deliver.

Submit the form below for more information on how leveraging the strength of The Rock® behind your property can give you an Exclusive Advantage.

The Clarksville, TN real estate market consists of 54,000 single family homes and over 2,000 condos and town homes. Ft. Campbell real estate is affordable to most military ranks and located mostly on the north side of Clarksville. To learn more about Ft. Campbell properties, click here.